How KIES Motorsports Pairs Specialist AI Guidance with 21% Higher Order Values

KIES Motorsports: built around the next upgrade

For KIES Motorsports, a car is a project with possibilities. Based in Hammonton, New Jersey, the brand combines BMW and Porsche performance parts with hands-on installation experience, practical education and a community of enthusiasts.

Customers come for everything from suspension upgrades and wheel spacers to tuning solutions. Some are planning their first modification. Others know their cars inside out and want to compare the finer details before choosing their next part.

That makes advice part of the shopping experience. KIES Motorsports uses Flyweight to bring its knowledge into an AI chatbot for Shopify, helping customers work through product decisions and service questions whenever they need an answer.

The right answer depends on the car

A shopper can know exactly what they want to achieve without knowing which product to buy. Will this fit their model? Does the trim level change the recommendation? Is the item a physical part, a software license or a service performed by the KIES team?

Small details can change the next step. A similar-looking product may be listed for a different engine. Two spacer variants can differ in their fitment requirements. A tuning service can involve a mail-in process rather than a kit customers use themselves.

The AI needs to understand those distinctions, ask useful follow-up questions and explain the options in language an enthusiast can work with.

The brand’s expertise becomes a conversation

KIES Motorsports already has valuable knowledge and a recognizable voice. Flyweight turns that knowledge into an AI with brand personality, ready to help with sales and support.

The Knowledge Graph connects the brand’s information, giving the AI a foundation for answers that relate to the customer’s vehicle and question. KIES-specific rules guide recommendations, service explanations and handovers to the team.

The assistant sounds like a knowledgeable enthusiast: approachable, practical and interested in what the customer is building. It can explain a choice, ask for the detail that matters and point to a relevant product. When the available information does not establish compatibility or availability, it leaves the final confirmation with the specialists.

What that looks like in the store

From a Porsche model to a specific product variant

A customer looking for wheel spacers starts with “Porsche 911 992.2.” The assistant asks about the trim, then works through the Carrera S, the existing wheels and the suspension setup.

It explains the difference between spacer variants and points to the relevant listing when the customer chooses a size. Where the information does not establish the ideal thickness for that exact setup, it says so.

The conversation is followed by a paid order. The useful part is the progression: a broad product question becomes a much more specific choice, with the remaining fitment question made clear.

Using the vehicle to narrow down the right maintenance kit

Another customer begins by asking about an oil kit, then specifies a BMW M5. With that detail, the AI points to the separately listed kit for the M5’s engine rather than continuing with the original option.

The shopper gets a relevant product link and an explanation of what the kit includes. This exchange is also followed by a paid order. It shows why asking about the actual vehicle matters in a catalog full of closely related parts.

Making a specialist service easier to understand

A customer considering a DME unlock, a service for the car’s engine computer, is unsure whether they need to visit KIES or can do the work themselves.

The AI explains the distinction between a technician-performed service and a DIY kit. It describes the mail-in option, clarifies how it differs from an in-person appointment and opens a contact route for the KIES team to confirm the customer’s specific requirements.

Here, the value is understanding the process before purchasing. The customer can see how to proceed, while the technical assessment stays with the people who perform the service.

Specialist advice accompanies higher-value purchases

The purchase results show the commercial relevance of these conversations. Paid orders associated with AI chat have a 21% higher average order value than the store-wide paid-order average.

These are conversations close to a buying decision. Customers ask about a variant, clarify a service or share the vehicle detail that changes the recommendation. The AI helps them take the next step with a clearer understanding of their options.

Results describe paid orders attributed to chat within seven days. The comparison uses the same order-total basis, including tax and shipping, and excludes refunded or partially refunded orders. The store-wide average includes chat-associated purchases. Higher order values show an association, not a measured sales increase caused by AI. The timing starts at the preceding recorded interaction, not the beginning of the chat.

Useful support includes knowing when to bring in the team

The assistant also handles practical questions around orders and availability. When a customer asks whether an item will ship immediately, it distinguishes a product being available to buy from confirmed warehouse stock. If it cannot establish dispatch timing, it directs the customer to the team for confirmation.

That boundary matters for KIES. Good advice includes being clear about what still needs checking. The AI makes the brand’s knowledge easier to use while keeping specialist judgment involved in the decisions that need it.

More of the KIES experience, available in the moment

KIES Motorsports brings together specialist products and people who understand the projects behind them. Flyweight makes that expertise available in everyday shopping conversations: narrowing product choices, explaining services and helping customers reach the right next step.

For a brand with a technical catalog, that is a valuable role for AI. The complexity customers need help with becomes the starting point for better guidance.

Do your customers need to compare options or check compatibility before buying? Schedule a free live demo to explore how Flyweight can bring your brand’s knowledge into the conversation.