How Optimize Bike Converts 18% of Chats and Achieved 6,631% ROI with Flyweight AI on Shopify
| Industry | Cycling / Bike Care |
|---|---|
| Product | Chain wax |
| Founded | 2022 |
| Markets | EU |
| Languages | German, English |
| Website | www.optimize.bike/ |
From DIY Chain Wax to Complete Bike Care System
Optimize Bike started with a simple frustration: no chain wax on the market met Felix’s expectations for performance and cleanliness. In 2022, he decided to build a better solution himself — and from there, the brand has rapidly evolved. Today, Optimize is becoming a go-to for premium, complete bicycle care: from innovative liquid and hot waxes to ultrasonic cleaners and greases. With a clear mission to become the all-in-one solution for modern cyclists, Optimize isn’t just building great products — it’s creating an ecosystem. But growth brings complexity, and as customer interest surged, so did questions, requests, and potential friction in the buying process. That’s where Flyweight AI came in.
Turning Brand Knowledge Into an AI That Converts
Optimize Bike now uses Flyweight’s AI Chatbot with Brand Personality directly on their Shopify store — an AI that understands the entire shop, speaks both German and English, and communicates with the same tone and depth that Felix built the brand with.
The core message: Optimize Bike has amazing content, and Flyweight turned it into an AI with personality to boost sales and support. No manual training. No endless setup. Everything the brand already built — from product information to philosophy — lives inside a chatbot that actually sounds like Optimize.
And the results speak for themselves:
- 86.73% of all chat requests are successfully answered
- 18% of those chats convert into sales
- A staggering ROI of 6,631%
AI That Works Out of the Box — and Stays Up to Date
One of the biggest hurdles for Shopify stores exploring AI is time. Optimize didn’t want a tool that needed endless hand-holding. With Flyweight, the AI is ready in 30 minutes, automatically refreshed every night, and completely based on the real content of the store — not made-up answers or external scripts.
This is powered by Flyweight’s unique graph technology, which converts the entire Shopify shop into a content graph. This reduces hallucinations and keeps every answer grounded in the brand’s actual data.
Visitors get accurate, brand-aligned answers. And the Optimize team? They never have to answer the same question twice.
“The AI responds excellently to customer inquiries and is highly competent.”
– Felix, Founder of Optimize Bike
A Brand That’s Always On
Cyclists shop at all hours. And support questions don’t just come during business hours. Thanks to Flyweight, Optimize Bike can now guide, support, and convert customers 24/7 — in two languages, across any time zone.
Every interaction feels like it’s from the brand itself. Because it is.
The Future of Bike Care — and Customer Experience
Optimize’s vision is to become a full-service leader in cycling maintenance. That means not just delivering top-tier products, but also the best customer experience.
With Flyweight, Optimize shows what happens when a focused, quality-driven brand brings its content to life — as an AI that sells and supports with real impact.
